THE RAW SERIES

”We dare say that the RAW Series is the most environmentally conscious performance eyewear ever made.

Without sacrificing performance or functionality!”

 

The ever-ongoing quest to make our products even more sustainable was the spark that ignited the RAW concept. We first introduced it for goggles in FW 21/22 and now add performance eyewear styles Blank and Blankster to the program. Applying our plant-based materials in their raw form without any dye gives an undeniably honest and fundamentally natural appearance, beautifully contrasted by the striking and hi-performing, all-new, bio-based gold lens from Zeiss.

ZEISS BIO LENS

For the RAW Performance Eyewear Series we introduce a brand-new lens from renowned Carl Zeiss Optics that is constructed from bio-based nylon with significantly lower impact on the planet compared to conventional lenses. The carbon footprint of this lens has been reduced by 50% compared to a standard lens. This product entails a 39% substitution in the value chain of fossil based by bio-based raw materials made from agricultural and wood industry waste.
ZEISS BIO LENS
NO DYE

NO DYE

The castor oil-based frame material out-performs conventional materials with its light weight and outstanding durability. The dye and paint are also completely left out of the frame to avoid any non-essential chemicals in the product as painting and dyeing is a significant part of a product’s eco footprint. Applying our bio-based frame material in it’s raw form gives an undeniably honest and fundamentally natural, cool look.

CLEAR EXTRA LENS

A clear spare lens for low-light missions is included for a complete package.
CLEAR EXTRA LENS

SOFT CASE

The soft case, made in collaboration with Woolpower from Östersund. It’s produced of recycled wool from local farms in Jämtland and the case will keep your eyewear comfy in transit and keep them safe from sharp objects that might scratch and harm your lenses.
SOFT CASE
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